September 24–25, 2025, Fiera Milano Rho (IT), halls 22 and 24
Fintech, marketplace, AI, cloud, big data, digitalisation… from the management of sales points and networks to payment systems, from online search assistants to full-funnel analytics and much more, the vocabulary of innovation is transforming the DIY and hardware sector.
Bricoday announces in advance the new edition of the Digital Village, the immersive space dedicated to the digital transformation of physical retail and e-commerce in the sector. Here are the first previews.
Milan-IT, September 3, 2025 – In Bricoday’s record-breaking edition (over 480 exhibitors on 25,000 sqm in the halls of Fiera Milano Rho, September 24–25, 2025), the Digital Village will also appear in a renewed form: more vertical and complete than ever, backed by its rich exhibition offer, its dense program of talks, and the plenary conference on September 25 dedicated to Phygital Retail and omnichannel distribution.
The Digital Village – now in its third edition and organized in collaboration with OPMF, Osservatorio Permanente Multi&Omnicanalità Ferramenta / Permanent Observatory on Multi & Omnichannel Hardware founded by Alessandra Fraschini – will be a journey through technologies, services, and digital strategies that are redesigning the future of the entire sector.
“In a rapidly, continuously, and profoundly evolving scenario – explains Fraschini – it is increasingly important to have strategic resources and partners to face the challenges of the omnichannel sector. For this reason, already on September 23 (the day before the opening of the event), one-to-one closed-door networking meetings between operators will be held, with growing participation from omnichannel distributors.”
The preview
Alongside the content of the talks (the complete agenda is on the Bricoday website), the Digital Village also confirms itself as an exhibition benchmark for the transformation of the DIY and hardware sector, registering the participation of many of the most innovative digital players in every strategic area of the industry.
Among the exhibitors’ new offerings: advanced systems for product information management, mobile-centric strategies, ecosystems powered by Artificial Intelligence, and new B2B sales models with flexible payment formulas.
In the payments and fintech sector, the introduction of increasingly integrated digital payment services and instalment solutions designed for online commerce is noteworthy, supporting a smooth and omnichannel shopping experience.
In the technological and digital field, platforms are arriving for omnichannel sales management with AI functionalities, marketing tools for marketplaces and local channels, automated invoicing solutions, integrated cloud ERP systems, and new predictive search engines for e-commerce. There will also be virtual assistants for creating personalized catalogues and smart electronic labels that interact with customers in real time.
Finally, on the legal front, structured paths will be proposed to guarantee full regulatory compliance in omnichannel distribution, with a focus on privacy, copyright, and data security.
The first previews
Marketplace & retail:
- Hostinato & OnPage will present their collaboration as a system integrator and PIM technology, to improve the eCommerce sector with always up-to-date data and a unique shopping experience.
- ManoMano will present the results of its “app-first” strategy and the progress of the ManoExpress program, which has significantly improved delivery times and customer satisfaction.
- BricoBravo Marketplace will unveil an enhanced ecosystem with sales tools enriched with AI functionalities, new tools for sellers, and the evolution of the BravoSafe 2.0 warranty.
- Aosom will focus on B2B growth, with solutions dedicated to loyalty and the introduction of Buy Now Pay Later also for business customers.
- Commerce will showcase flexible solutions to digitize B2B orders, centralize and optimize product data, and simplify operations.
- Cosmobile will propose B2B platforms integrated with company ERP, to generate operational and commercial value.
Payments and Fintech
- Nexi and Visa will bring advanced digital payment solutions for e-commerce and omnichannel.
- Cofidis will launch PagoDIL eCommerce, the online extension of its instalment payment service.
Smartech, Data & SaaS
- Valiuz will propose its omnichannel retail media suite, focusing on measuring shopping paths and integrating Adeo Retail Media.
- Impresoft Engage (forSales) will showcase the new functionalities of its forSales X platform, with a mobile-first interface, integrated AI, and advanced mobility activity management.
- Highstreet.io will focus on product feed marketing, marketplaces, and local campaigns integrated with physical retail.
- Poleepo will offer a personalized Audit service of sales situation on marketplaces.
- Zucchetti will present its management solutions for retail to improve efficiency and reduce time and process costs.
- Promelit Smartikette will preview its new colour electronic labels with real-time updates and management integration.
- Doofinder will present an intelligent search platform for e-commerce, enriched with predictive Artificial Intelligence and advanced personalization.
- Digital Growth will showcase its tailored digital strategies for growth in the e-commerce field with complete solutions, from the technical development of e-commerce platforms to the management of all marketing activities.
- Shoppingfeed will launch AiLice, an AI assistant that generates personalized catalogues for marketplaces and marketing channels.
- Vantea SMART will debut with the cloud management platform that simplifies every operational phase: from quotations to invoicing, from order and warehouse management to coordinating in-store and online sales.
- PC Solution will focus on the integration of ERP, Business Intelligence, and AI specific to the hardware retail sector.
- Seed will offer SEO and CRO services and Web Analytics aimed at national and international organic growth of brands in the sector.
Legal
- Polimeni.Legal will present legal compliance paths for omnichannel distribution, from privacy to copyright.
Innovation, digitalization, and new technologies will be at the center of this large arena, which will also host the launch of OPMF PRO, the largest community dedicated to evolved hardware stores: an innovative tool designed to guide the specialized store in omnichannel integration and digital growth, able to offer exclusive access to market data, qualified training, consultancy, and networking opportunities.
The 2025 edition of Bricoday’s Digital Village confirms itself as a vertical hub of innovation for the DIY and hardware sector, with solutions ranging from payments to customer experience, from management to logistics, concretely supporting the transition toward omnichannel strategy.
September will be the opportunity to see the most advanced technologies at work and to engage with the protagonists of digital transformation.
Among the most relevant emerging topics, the growing adoption of Artificial Intelligence in digital processes, omnichannel integration as a strategic lever for the sector’s development, and the increasingly active role of digital agencies in translating innovation into concrete results for companies and retailers.
“The Digital Village – state the organizers –has established itself as a fundamental space within Bricoday, capable of showcasing technological solutions for physical and online retail, offering moments of training and inspiration, and facilitating networking between technology companies and traditional operators.”
On the official website BRICODAY.COM, you can consult the constantly updated exhibitor catalogue and register to download your free entry ticket.
Source: BRICODAY.COM
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