Schaumburg, IL – NTN Bearing Corporation of America is proud to announce that its Automotive Aftermarket team earned multiple honours at the 2026 Auto Care Connect Conference, bringing home three prestigious industry awards recognising catalogue data leadership and marketing communications.
NTN Automotive Aftermarket Marketing Manager, Patrick Cronin (middle), Accepting Auto Care Marketing & Communication Awards
Together, these recognitions demonstrate NTN’s ability to deliver value at every touchpoint, from how the brand connects with technicians to how its product data supports the aftermarket.
“These awards reflect the strength of our automotive aftermarket business unit and how our teams work together to support our customers,” said Georgianne Dickey, Director of Marketing, NTN Bearing Corporation of America. “From authentic, technician-focused marketing to high-quality catalogue data, our teams are focused on building trust in the BCA brand. We are proud to see that work recognised by the industry.”
Catalog Data Leadership
NTN’s automotive aftermarket catalogue team earned an ACPN Content Excellence Award in the ACES/PIES Large category (250K+ applications) for BCA Bearings by NTN product catalogue data. The ACPN awards recognise best-in-class use of ACES and PIES data standards, as well as electronic cataloguing and content management across the automotive aftermarket.
This recognition highlights NTN’s commitment to delivering accurate, complete and standards-compliant catalogue data that enables customers across the supply chain to efficiently identify the correct parts. Evaluated on criteria such as data accuracy, compliance, usability and overall content quality, the award reflects the team’s focus on supporting distributors, retailers and service professionals with reliable information. This 2026 win marks the eighth time in nine years that NTN has been honoured with this prestigious award.
Award-Winning Marketing That Connects with Technicians
Complementing the success of the catalogue team, the marketing communications team was recognised for branding and campaign development with two awards: Best Ad Campaign for the BCA Bearings OE Confidence Ad Campaign and Best Logo Design/Usage for the BCA in the BAY Technician Training Program Logo.
The OE Confidence Ad Campaign was developed to address declining trust in aftermarket brands. Built on voice-of-customer insights, the campaign uses real technician testimonials, straightforward messaging and OE credibility to reinforce BCA Bearings’ reputation for quality, reliability and fit.
Deployed across integrated print and digital channels, the campaign directs users to a dedicated landing page featuring technical data, testimonials and product resources, turning awareness into measurable engagement. Early results include above-benchmark digital performance, strong user engagement and highly positive feedback from technicians and distributor partners.
The BCA in the BAY logo serves as the visual foundation for NTN’s hands-on technician training programme. Designed with a nostalgic Americana, blue-collar aesthetic, the logo draws inspiration from vintage shop patches, classic automotive badges and Route 66-era signage, connecting authentically with professional technicians while reinforcing BCA’s OE heritage. Its versatile badge-style format allows for consistent use across mobile training vans, apparel, signage and training materials, driving strong recognition in both digital and real-world environments.
Best Ad Campaign: BCA Bearings OE Confidence Ad CampaignBest Logo Design/Usage: BCA in the BAY Technician Training Programme Logo
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