From building an English-language website to publishing its original magazine, SOCKET BOY, Japanese fastener distributor SUNCO undertakes a range of PR activities to reach global customers.
Sunco Industries, a Japanese fasteners trading company specialising in JIS fasteners, started its export business 3-4 years ago. Now they serve more than 100 international partners. The company’s global expansion has been facilitated by the use of a variety of media.
SUNCO’s original magazine, SOCKET BOY, was launched in January 2024. The magazine is published three times a year (April, August and December) and features the company’s recommended products, interviews with overseas customers and articles introducing the history and culture of Higashi-Osaka City, a city with a thriving manufacturing industry. SOCKET BOY magazine was launched to disseminate information about the company and the fastener industry in Japan, and the number of subscribers is growing steadily. The magazine will also include interviews with SUNCO’s Japanese suppliers and will continue to provide information about the Japanese fastener industry to the world. The magazine is distributed free of charge to those who wish to subscribe, and enquiries can be made at any time via the company’s website (www.jisscrew.com). SUNCO is also working on a website for SOCKET BOY magazine, which will allow online subscription in the future.
SUNCO also launched an international website in June 2024. On this website, users can see advertisements of the company’s recommended products, drawings of the products, sizes and materials used, etc. The news section is regularly updated with not only product information, but also information on Japanese culture and tourism.
In addition to their magazine and website, the company also focuses on the use of social media: on Instagram (jis_screw), Facebook and Linkedin, the company posts a variety of information on a daily basis. As well as product information, the company also posts daily updates on how its distribution centres are working and the state of its offices, allowing visitors to get to know the company better.
Another major contributor to the expansion of the company’s overseas business is 3QNET web catalogue, which lists 2.1 million items handled by the company. 3QNET allows users to view not only the unit prices of products, but also drawings, 360° panoramic images and real-time stock status.
Initially, the language setting was Japanese only, but English was introduced to encourage overseas customers to use the convenient web catalogue. Today, customers from all over the world use 3QNET to purchase the company’s products. In addition, 3QNET is constantly evolving to meet customer needs, with payment currencies and transfer methods being examples of this. Initially only bank transfers in Yen or US Dollars were available, but the company now supports four different currencies (Yen, US Dollar, Euro, and Pound Sterling) and also accepts PayPal payments. Other new features include the ability to search by bolt standard in response to customer feedback. 3QNET account is free and easy to set up, so interested parties are encouraged to contact the company via its website.
In this way, SUNCO is using a variety of media to promote its global expansion. In the future, Sunco Industries will continue to rise to the challenge of bringing Japanese fasteners to the world.
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