HAYLEY DEXIS has announced the rebrand of its premium lubricant range, HMT, as part of a strategic initiative to strengthen brand clarity, enhance market presence, and support continued growth.
HMT has built a strong reputation for delivering premium-quality lubricants trusted by industries nationwide. Backed by expert technical support, rapid local availability, and the reassurance of British manufacturing, HMT oils and greases are formulated to keep machinery performing at its best day after day, operation after operation. Designed for high-performance equipment and demanding industrial environments, HMT products help reduce downtime and extend machinery life.
The rebrand reflects HAYLEY DEXIS’ commitment to ensuring the HMT identity fully represents the quality, expertise, and service that customers experience. While the visual identity will evolve, the core values remain unchanged premium performance, technical excellence, and dependable supply.
“This rebrand is an important step in the evolution of HMT. The quality, technical expertise, and service behind the brand have never been stronger, but our identity needed to better reflect that strength. By refreshing the HMT brand, we are reinforcing our premium market position and ensuring customers clearly recognise the value, reliability, and performance they can expect from every product. It’s about aligning how we look with the standards we deliver.” – Will Fletcher, Own Brand Director – HAYLEY DEXIS
HMT will continue to grow its portfolio, expanding product categories and extending the range to meet the evolving needs of modern industry. Customers can expect the same trusted formulations, specialist support, and service excellence under a refreshed and strengthened brand.
As part of the HAYLEY DEXIS portfolio, HMT remains dedicated to powering industry with high-performance lubrication solutions that keep businesses running strong.
Source: Hayley Group
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