An ‘overnight success’ story — Ten years on from their first online order, Slovenian distributor Tuli celebrates another milestone with the Best B2B E-commerce prize.
Slovenian company Tuli, specialising in the sale of mechanical components, has been awarded the prize for the Best B2B E-commerce Project in the first Slovenian competition organised by Finance.si. Tuli’s advanced digital platform and presence in more than 70 international markets convinced the expert jury, making it an example of modern digitalisation in the B2B sector.
A family business with an international vision
Tuli is synonymous with innovation and reliability in the world of machine elements. Their journey began 30 years ago, initially with the sale of bearings in Slovenia, but as the second generation entered the business world, it quickly expanded to the international market. Today, the company is run by brother and sister, CTO Jure Pleško and CEO Erika Pleško, who say their ultimate goal is to provide a completely seamless digital B2B shopping experience with the highest possible level of process automation.
More than a decade ago, the company decided to digitise their business with its first online shop, to meet the growing needs of its customers and to increase competitiveness. “The award is a wonderful confirmation of all the work we have put into the project, which we have been developing and upgrading for ten years and investing the bulk of our resources in,” said Jure Pleško.
Tuli’s vision goes further, of course, as they strive to become the world’s best online platform for machine elements. By constantly innovating and adapting to the needs of their customers, they are confidently looking to the future, while always striving to provide the best user experience for their customers.
A modern online shop with a comprehensive range of machine elements
Tuli boasts a wide range of products, including everything from bearings to linear guide rails and aluminium profiles. Customers worldwide can use an advanced platform to easily find and order specific industrial components such as ball bearings, roller bearings, linear bearings, bearing guides and ball screws.
The online shop includes more than 100,000 different products available for immediate delivery. Such a wide range of products enables the company to meet the needs of its customers for a fast and reliable supply of key components for their production.
Focused on the global market and adapted to the local needs
Tuli’s digital transformation has enabled it to penetrate 72 international markets, where it now successfully competes with global providers. The online shop is tailored to the needs of each market, including multilingual support, multiple currencies, and fast and reliable supply chains.
One of the key success factors that impressed the selection committee was the optimisation of customer experience for the B2B sector, where the requirements for reliability, fast delivery and flexibility are extremely important. With advanced features such as the innovative dropshipping approach (selling products online without having their own stock), which avoids the need for their own warehouse and shipping, since Tuli acts as an intermediary between demand and supply in the market, the company ensures the best customer experience.
“It is fair to say that Tuli has come very close to the ideal that their B2B portal is not just an online shop, but that B2B e-commerce is their core business model, which enables them to respond quickly to market conditions, to the demands of customers around the world, and to establish new global partnerships,” the committee said.
Recognition as confirmation of a successful strategy
The award for the Best B2B E-commerce Project is an important validation of Tuli’s work and strategic direction. “It is a beautiful demonstration of how even a small company from a small country can use digital tools to do business globally, something that was virtually unthinkable just a few years ago,” the selection committee explained. The award consolidates Tuli’s position as one of the leading providers of machine elements on the web and demonstrates how digital transformation can contribute to long-term success in the international market.
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