‘Technology that connects. Service that moves.’ W+A celebrates a quarter of a century as a successful family business, putting the focus on people and digital development.
For 25 years, W+A has stood for quality, reliability, and customised solutions in technical wholesale. Founded in 2001, as a father-son project, the company has developed into a successful medium-sized family business with over 40 employees and more than 30,000 items in stock. Today, W+A is a sought-after partner for wholesale, industry, trade, and mechanical engineering, with regional roots and international recognition.
“From the outset, our aim has been not only to supply products, but to create genuine solutions,” says Sven Bäuerle, CEO of W+A.
“Technical expertise, personalised advice and a willingness to always go the extra mile have made us successful for over 25 years.”
The W+A portfolio includes classic components for roller bearing technology, linear technology, drive technology and sealing technology. One of its particular strengths lies in custom-made products and customer-specific services. Flexibility, speed, and in-depth technical expertise enable tailor-made solutions that are precisely tailored to customer requirements. “Our customers appreciate that we listen, think proactively and take responsibility,” Sven Bäuerle continues.
A key success factor in recent years has been the company’s consistent digital development. W+A’s first online shop went live back in 2013, setting an early example of digital customer proximity. In 2023, this was followed by a comprehensive redesign of the shop with a modern design, improved user guidance and expanded functions. “For us, digitalisation is not a completed project, but an ongoing process”, emphasises Anika Bäuerle, CEO. “We are constantly developing our digital systems to make processes more efficient and to make it as easy as possible for our customers to access our services.”
As a family business, W+A consistently focuses on long-term relationships. Customers, suppliers, partners, and employees are seen as part of the team. This attitude shapes the corporate culture and is a key factor in the company’s success. “Our employees are our company’s greatest asset. Their commitment and expertise form the basis of our sustainable growth,” says the management team.
Sustainability and social responsibility round off W+A’s self-image. The company switched to a paperless office back in 2007. The company headquarters were built in 2011 and 2012 with a focus on energy efficiency and climate neutrality. By signing the Klimawin BW climate agreement, the company has made a clear commitment to ecological, economic, and social responsibility. “For us, sustainable business is not a trend, but a matter of course,” explains the management team. Under the motto ‘In the region. For the region.’ W+A has been an official sponsor of the Langenargen Festival since 2019 and supports local cultural and social projects.
“25 years of W+A is a milestone for us, and at the same time a clear mission for the future. With digital innovation, personal proximity, and a strong team, we want to continue on our path consistently,” summarise Sven and Anika Bäuerle.
Source: Best Bits
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